Many of you might know this story because you probably lived it or know of someone who has.

The Story goes:

I am working hard at a reputable company but i believe that my hard work is making only my bosses rich and not me. I believe my boss is clearly an idiot and without me could not possibly make as much money because it is my work that makes him all the money.

So in frustration I talk to some of my friends about my idiotic boss and they agree and encourage me to, “leave him out!”  I in my wisdom and with the prodding on of my closest friends decide to quit and “do my own thing” because I reasoned if I could get just half of what he rakes in from my hard work I can be set for an early retirement!

I resign from my job thinking my reputation and good work will get me the business I need to pull this off. My first month on the job I get a big job and it confirms my beliefs, “I am going to give my old boss a run for his damm money.”

But by month three after the funds from my first big job dries up, something not so good is happening.  I hear now I got to balance my books, I need to understand this cashflow thing, I got to go out and get new clients but it is just me!!  And most importantly I have no idea how to make the people who don’t know me buy into my new business.

Bloody hell! I soon realize that my boss might not be such a big idiot afterall!

Many first time entrepreneurs always loose sight of the fact that there is a big difference between working in a business and running a business.

Understanding the fundamentals of the things required besides “good work” is key to creating the foundation for building a successful enterprise.  You got to take the time to know and understand the difference. It’s what can make THE DIFFERENCE between success and failure.

We started The Entrepreneurial Network (TEN) to help entrepreneurs to understand a crucial element of that foundation— Sales and Marketing.