Very often as business owners we never stop to realize the critical connection marketing has to EVERY function within our company.  We tend to have every aspect operate in elaborate silos hopping for everything to miraculously come together.

The glue however, is the real marketing connection. Understanding that how you hire should be connected to your marketing strategy because that new hire will be the person who contributes to delivering the customer experience. An experience which is promoted as excellent customer service in your marketing material.

It is understanding that how you choose to price your product or service is also a function of the marketing strategy. The colours you paint your interior and the decor is also a function of the customer experience and connects to your marketing strategy.

Being aware of the connections and how they can enhance your overall operation is a clear step towards realizing the true marketing strategy.