Is hiring a new employee a marketing activity? Should this decision simply be relegated to the HR department for consideration or should it be a move that should be viewed as a strategic connection to the company’s overall market positioning?
I say that EVERY activity which happens in a business has am implication on that company’s marketing strategy. Position yourself as great on service then you better be sure that your hiring policy connects with that marketing positioning.
Position yourself as the best on prices and bargains then you better be sure that your accounting practices and costing strategies align with your marketing statement.
Get the picture? Marketing is seriously undervalued. Time to being seeing the connections and start to reap the rewards.